Priced like an umbrella, folds and folds like an umbrella (easy) but works like a giant expensive softbox. That's great. You get literally the same feature and I would imagine the durability would be worth at least 1/4 the cost. This thing is huge. It also casts light, creating soft, even lighting over a large area that reproduces rich tones and soft shadows. I like the color rendition of my old school Series 1 portrait lens. Remember that it is NOT comparable to a Westcott lens as Westcott measures circumference not diameter. So you get more than twice the area. (By the way, for photographers, measuring the perimeter gives a useless number because we are interested in the area of the light source. The diameter tells us that there is an instinctive need to know the rest of the geometry of the screen. They only use this number to show their products to make them appear larger in the index. This is a deliberate deception. Shame on Westcott.) These types of modifiers are, by their very nature, ephemeral. So you really just have to put out good light, last long enough to recoup your cost, and protect your most valuable asset, the light. This one is excellent in every way. Hehe, I have to get used to Neewer doing more decent stuff, it happens more often. And if you need more inclination, you can use an arrow stand or a small additional boom. I would really like a system that would allow you to control the light output remotely. EDIT: As someone pointed out in the comments, there are a few downsides that definitely need to be considered and I've changed my rating from four stars to three. . It really should be 3 1/2 because I definitely made my living off this thing. If you want to tilt it, you'll need an arrow on a light stand. And it absolutely "need". Another thing is that there isn't a lot of extra Velcro to attach the modifiers to the front. I add my own with sticky pads. My usage could be a bit more unconventional. I placed these lights in odd places and used a lot of gobos instead of fronts and modifiers so I wasn't as quick to spot the error as the other gentleman. But he's absolutely right, and that's something to consider.
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