The ability for me as an individual marketer who does not have technical skills or coding knowledge was that I could create my own custom landing page with all kinds options available in terms like text boxes etc., which allowed us so much flexibility when creating our campaigns! Also it allows you access from anywhere via mobile app/web browser - no need anymore just go straight into your dashboard where everything can be seen at once (great if one person has many accounts).
It's also very easy-to use even without any experience because there are tutorials everywhere online making this tool accessible almost anyone regardless what level they're working within marketing agency / business itself.- Easy setup process; however do take some time getting familiarized how things work since most functions may seem complicated but after using them several times its actually quite intuitive & user friendly- Great option especially considering budget constraints we had due too COVID situation.