I like how easy it was to use for our team, as well as my clients! It really helped us track where people were coming from when they visited our site. We can see what pages get them in or out of their buying cycle with ease now. The only thing we dislike about this software so far has been its pricing model; however, there should be an option within the package itself for users who would rather pay monthly instead of yearly (we have not found one yet). If you're looking into something similar but want more flexibility, definitely give Candi's services/software a try - all options available to suit any budget!