How did Revain know about this? They offered it to me exactly when I needed it. I am building a projector based home theater and needed an HDMI cable that was at least 30 feet long and 33 inches was ideal. Who would have thought they would make such a long cable? In any case, the cable is great. It has some really cool polished hardware (like hematite!). The heads are slightly larger than normal. So if you try to thread them through the projector's ceiling mount, the angle barely flexes, and you might need an extra inch between your component and the back panel than with a regular cable, but they should work in most cases. Admittedly, I don't use all the advanced features of HDMI 2.0, but for standard HD transmission in a large room, this cable is just great.