Review on Placer by Ryan Saxton

The tool is very easy to use, has great analytics capabilities (including heatmaps), can be used as an ad platform or as a powerful analytical solution for marketing teams. You can create content targeting users around specific keywords / topics and measure the performance of each piece in terms of engagement. It's also possible to target advertising campaigns using data from other channels like Google Search Console. I would say that this is one of those tools where it takes time to get comfortable with all of its features because they are quite complex. We have been able to increase our organic traffic by optimizing posts and creating relevant landing pages directly within Placer.