Placer Review

The tool is very easy to use, has great analytics capabilities (including heatmaps), can be used as an ad platform or as a powerful analytical solution for marketing teams. You can create content targeting users around specific keywords / topics and measure the performance of each piece in terms of engagement. It's also possible to target advertising campaigns using data from other channels like Google Search Console. I would say that this is one of those tools where it takes time to get…

The best part about placer is that it's free to use! It has so many features, from creating an account, uploading your store photos/map, adding locations of products you want to track, etc, and then tracking them down in real time via GPS or WiFi hotspots. You can also see where people are coming from (country) as well. I like how easy it is for me to create my own custom reports using Google Sheets. Sometimes it takes some time before data shows up in the dashboard after logging in. But when…

I love that it allows me to search for items, compare prices across stores in my local area or shopping trips from previous weeks/months (which is helpful when comparing sales). There are some things they could improve upon as far as usability goes but overall this tool has been very useful for tracking price trends at our store locations. We've also found that using pricing data we can adjust product mix within each of our departments much more effectively than without having these types of…

The ability to target your ads in real time, using GPS data for precision targeting is great! Also it's very easy of use once you get used to how everything works - just keep working at it until you figure out what all those buttons do (and that can take some trial & error!). It also helps if there are other people within an office who have been trained by someone else already so they know where things should be located or which button does exactly as advertised. We've recently started trying…