I like that it's easy to set up, and easy for our clients to use. We are using it primarily for digital billboards in order to advertise events we're putting together. It also makes sending out messages very quick and easy! The only thing about this program compared to other programs would be its price. If you want something affordable but still powerful, then sign bees would be perfect for your needs. Our customers love being able to easily change their advertisements when an event changes or comes close to changing dates/times.