The best part is that it was so easy for us as an organization who wants more control of our own data, because they handle all aspects from Data Management Platform (DMP), Content/Ad Creation tools like AdWords or Facebook Ads.
There are some limitations when dealing with content management within their toolset but nothing you can't work around if your team has good experience using these platforms. We have been able to see results by just having people take actionable steps towards improving performance metrics - which we could not do before this program!