I like that it is easy to use, has an excellent customer service team who are extremely helpful when you need help or have questions about their product/service! Also great for small businesses as well as larger companies with many accounts spread across multiple countries - it's scalable without being overwhelming in terms of complexity. Honestly not much so far but we just signed up recently (we're only using this tool internally) so maybe there will be more benefits realized later down the road? We were looking at other tools such as KWFinder etc., however the fact that they don't provide any support after setup was one of our big concerns- hence why teaclub came into play!