It's easy to use, it has great reporting capabilities with excellent dashboard features as well! I have been using this product in my current role since 2015 but there are many things you can do once your familiarized yourself w/it (which takes time). The first thing people usually ask me when they get their hands of media mixers like MM or any other program out ther eis "how does one go about creating campaigns?" - which i don't think anyone really knows how because its not explained very clearly at least from what ive seen so far online nor through training sessions etc.. If someone could explain stepbystep process then perhaps more users would understand better? There needs be some sortof tutorial guide made available along side each user account created upon purchase & activation if possible please!! Some clients want everything done automatically without having us help them create custom workflows / rules ect., we need something where our customers know exactly whats going into.