I like that it's easy to use, has many useful features for managing your business contacts (especially if you're into CRMs). It can be quite expensive compared with other softwares out there in this space but so far we have been very happy using BizContact Manager as our main contact manager system at work! The biggest benefit is being able to easily share information between colleagues who are spread across different offices or even countries - something which was difficult before without software such as ours!!