The ease of use for the product. There is nothing that I do not like about it. It has been extremely easy to use and navigate from my computer at work to home, which is hard sometimes when using other products because they are more difficult to use. I have had no issues with this software. I would recommend using Web focus to any company looking for business intelligence tools. We have been able to create multiple portals and dashboards to help us manage our website easier and access information quicker than we could before.