It's easy to use, you can do all your printing from one place! I don't like that there aren't any mobile apps available at this time but maybe they will in future? We have been able to cut down our administration costs by doing away with paper contracts for jobs we've done previously. At first it was confusing as well because some things are not intuitively obvious - especially if you're used to other systems where everything has an 'equivalent' button which does exactly what its supposed to (and more). But once you get your head around how certain features work/what each section of information means then using objectprint cloud becomes much easier than managing multiple printers and files separately.