The best thing about Ad Suite is that it lets you run your marketing campaigns within one software package instead of many different ones. There's no need to switch between applications anymore when creating an ad campaign or optimizing existing ads. You can also use all tools at once without having several programs open at once. With this program I am able to easily optimize my PPC campaigns by monitoring stats over time and comparing them with previous results from the same campaign. It would be helpful if they provided more features such as more advanced targeting options. They provide multiple ways so that advertisers are not limited to only using their own data set to target potential customers. This allows me to make sure my audience knows what products/services I'm offering regardless of where their traffic comes from.