I bought this tape measure because of the very strong magnetic end as a previous reviewer said and the flip function. I searched the internet for a photo of the tape and couldn't even find it on Johnson's website. I was hoping that it might have break marks or that the 1/2", 1/4" or 1/8" lines were bolder than the 1/16" lines. This is a very basic and ordinary roulette except for the two features I mentioned first. And for those wondering, it's made in China, which the price would tell.