One of the best features I like is that it helps me with my PPC campaigns by showing me what's working and not working. It has made my life easier by giving me the data I need to make decisions. Sometimes it can be slow when loading the page. Otherwise, everything else is good. Give it a try if you are looking for an easy way to manage your ads. If you are looking for something better, then maybe look into other programs. I am using it to help manage my PPC campaigns. The most useful feature is the ability to set up campaigns based on various criteria. The ability to have a mix of paid and organic search. The program can be extremely slow and takes a lot of time to load. I'm solving the problem of having to manually manage and optimize campaigns. The program is very complicated to set up. It can be very confusing to get the best results from the software. I'm solving my problem of having to manually manage and optimize campaigns.