The ease to use, how intuitive it is without any training needed from our side also that they have their own dedicated team which handles all support queries in an efficient way with no delays or lags what so ever! They are very responsive as well when you need help within your campaign management process but not always if there’s something more technical related like coding issues etc (which we had). That being said I do suggest taking them up at least once before considering other competitors because even though this might be one small issue compared others out here its still important enough where users will notice & get annoyed by such things otherwise keep going ahead!! We used adorgo mainly due marketing content creation using various tools available under social media platforms e-g facebook twitter instagram youtube pinterest google plus LinkedIn ect.