The ability to analyze data in real time is amazing! I love that they are always looking for new ways to improve my campaigns or just get better insight into our website's performance. They have been extremely supportive when it comes to helping me understand how their platform works best with mine (which has resulted in some nice wins!). There really isn't anything about this product that we don’t like but if there was one thing - maybe more training options? Maybe an option where you could add your own templates / variables would be helpful. As mentioned above though, great customer support team who cares. Working together so far in terms of results achieved.