The features like scheduling, ad buying are very user friendly which makes it easy to have multiple people working from one screen. It has got everything I need in my day job as well! Not much dislike so far; however if you're looking at using this then make sure your budget can cover its price tag otherwise stick with other platforms or try another product/service instead of paying more than what's worth. Scheduling ads across media outlets (TVs & radio), tracking campaigns etc., creating dynamic landing pages easily without spending too long learning new software tools.