I like how easy it is to use, as well as its ease of customization for our needs. It's not perfect, but has many features that are useful in solving problems we have been having at work (data analysis). The customer support team also seems very helpful! We've used this software since 2013 when one of my previous employers had purchased it from another vendor who discontinued their product line after only 1 year. This was around 2 years ago now so things may be different today. However, there were some issues back then which made us switch over to other products - mostly because they didn't seem willing or able to fix those issues. If you're looking for an all inclusive solution - go ahead and give them a try; if nothing else just see what works best for you. Our organization uses boldBI mainly for data collection/analysis purposes.