Works better on wet hair, rub a very small amount between palms and then massage into hair. Blow drying or heat drying and blow drying works great. Love that it still moves a bit on windy days and adds "look"; I comb my hair straight back. Comb quickly and it's fixed. Washes out just as easily. There is no greasy feeling, although it is a little "heavy" as perceived after application. Stronger hold than her pomade and definitely my new hair product now.
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