The ease of creating new restaurants or updating existing ones! I love how simple it is to create an account which gives you access across multiple platforms (mobile app/web). They also have some really great features like bulk restaurant uploads so there's not as much time spent uploading individual items when managing large numbers of entries at once - this makes life easier too especially if they're working from home during COVID-19 lockdown period!! There aren't any downsides but would be nice in future releases could include more options such as categories etc., maybe even additional pricing tiers? Would definitely recommend using their platform over having your own website created by another provider who might charge extra fees just because theirs isn’t free either ;) Have been able to update my Menu Books very quickly without needing someone else doing everything first hand :).