I love it's automation capabilities since we have so many ad groups out there! There aren't any downsides as far as this particular program goes; however - one of our clients is starting now using an offshoot (which they've paid separately) which has no API connections or ability for me to connect my account into their product at all yet! So not sure what will be in store from here when and if someone finally puts together another automated feed platform like ours? Have been running several campaigns over years through various providers & products but never could get anywhere close to measuring accurately where leads were coming from via analytics, just knew more people saw than didn't know how/why those came about so nothing changed behaviorally. This solution provided us exactly 1 number and allowed conversion rates throughout different platforms. I like how easy it is to create an account and input all of our campaigns in one place. We have been able to easily keep track of what has performed well over time as well as which markets we need more focus on. There isn't much room for customization but this was something we were not looking forward too at first so I am happy they didn't go too far out there. This program helps us monitor where our spend should be going without having to look through multiple spreadsheets.