I like that this is one stop shop for all things college planning-from scholarships to student loans! The process was very straight forward as there are usually many options available, but it definitely helped me narrow down my choices in terms of schools/colleges where i would want financial assistance.
There were some glitches while using giftofcollege's website which made browsing through different plans difficult at times (i think more could be done about making their site easier). However once you get used to them they work well enough though. Definitely help people save money by helping pay off school expenses before starting classes so students don't have any debt when entering into higher education institutions or even after if needed later in life.