I like how easy it is for my team members with not much experience in marketing automation platforms or B2B sales processes (we are all newbies!) can quickly get set up without too many headaches! It's an amazing tool if you have some knowledge about Salesforce already as there isn't really any training involved at this time but we were able train our own employees over several weeks after signup was complete so far no complaints here!! We've been using Marketing Automation/Sales Enablement software since 2010 when Pardot came out which has helped us automate tasks related to lead management across multiple campaigns; however now Marketo seems more intuitive than ever before especially considering they also offer custom integrations into other 3rd party applications such CRMs & ServiceNow - one way data integration via API would be great though unfortunately none available right yet from what i understand??