I love it! First, let me say that I bought them for purely practical reasons. I recently decided to make the switch to tissues because I didn't want to buy tissues all the time due to annual and seasonal allergies. My main priority was comfort and whether they would be soft, and while they came a bit stiff (starched?), after one wash they were almost silky soft. They look more than good enough to meet my needs and are durable enough, I expect them to last quite a while. 3 stars for absorbency only. Real Talk: After using the same one for several hours recently, I could feel it in my pocket, so I was definitely at its limit. That was a little disappointing, but not entirely unexpected. At first I took 6 packs to try and even after that incident I ordered 12 more because they are so comfortable and I just carry 1 or 2 extra with me.