I love this toothpaste. It's earthy and minty to me, and I love the aftertaste. I have to say I don't like regular toothpaste so maybe I'm being weird. I usually make toothpaste with coconut oil and baking soda. It's less abrasive but keeps my teeth clean. What's not clean is the glass or the black goo it leaves in my sink after use. In fact, it lands on my mouth and chin, and sometimes on my nightgown. So yes, it can be messy. This must be due to oils and a mixture of clay and charcoal. Comes with a small spoon for stirring before each use. I get lazy and just stick my toothbrush in and mix it up. Took a little getting used to, but I'll order the next can, genes, review, no glamor photos. I'm not sure if my teeth are whiter. Definitely not artificially whiter, but they look clean again and super healthy, which is important to me.
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