
Guess I missed the luxury toothpaste trend, or at least I was late to the party. Regardless, I've tried different brands - some imported and some made here - buying mostly from natural food retailers or Whole Foods. Marvis has a wide variety of flavors and Classic Mint is good, but $10 or more a tube is ridiculous. You can get this material from CO Bigelow for $6 (shipping not included). I also like the taste, but not as strong as some Hello variants. The shiny packaging, cool looking lid and the fact that this is an Italian product almost convinced me that this product is worth the extra price. For $6-7 maybe, but the prices here are extortionate.

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