The ability to have all of my reservations in one place, allowing me access from any device at anytime! I can also see what rooms are available when making room requests/changes or while traveling with guests - which helps keep everyone happy!! It would be nice if there were more options as far customization goes such that it could easily fit into every business's needs without needing too much tweaking after installation (like some other products). That being said though this product does exactly how we need so no complaints here :) We use our conciership program daily both internally within Ritz Carlton hotels & resorts around North America but most importantly externally where staff members book guestrooms during their travels through out Canada / USA etc..