The tool helps with customer segmentation, marketing planning and budgeting. It has helped me in predicting what my sales would be for each of our channels. I have no complaints as far as this product goes. This software was very easy to use once it had been set up correctly. If your organization doesn't know how to navigate through a program like this or if they are not familiar with using programs such as these you will need someone who knows how to work within them to help guide you along the way. Using trendalytics we were able to see which campaigns performed well and where there might be room for improvement.