I've been using one of these extensively for the past 4-5 years. In my opinion, and I've tried many of them, this is the most flexible and intelligent reflector inflator. Their flash allows any flash that has a tilt to shoot both vertically and horizontally. It also allows for 3 different levels of light reflection from the ceiling: none, around 80% or around 40% (one panel open, one closed). If you have a standard-height (8-12 feet) white ceiling, open one or both panels. If you don't have this facility, cover both and only indirect light. Fast, easy, flexible and offers a good quality of light. I have another flash head that I use in some situations, but this one is 100% in my pocket.