I like the ease of use of the platform. I like that it allows me to send personalized messages to specific customers, which other platforms only allow you to send to the entire list of contacts. I dislike that there is not a way to send to a customer an individualized message without using the platform. I think that Repro can help improve my ROI by increasing the number of customers I have in my database. I can send personalized messages to customers individually instead of sending to groups of customers.