I like that it lets me see my sales at any given time as well how many people watch live streams every day! It's also easy for customers because they can stream their own videos without having technical skills needed (like editing).
Sometimes there could be issues when someone doesn't have enough internet speed but we solved them by just increasing our bandwidths so no problem here :) We started using LSS about 2 months ago since then everything has been great! Our target market consists mostly women who love fashion & beauty products especially makeup tutorials / reviews etc..