I like that this software allows me to create my own templates for emails or newsletters as well as other documents such has contracts etc., it's very easy! It also helps keep track if you have sent an email out already so there are no duplicates which can be helpful sometimes when sending mass amounts at once (which happens weekly). The only thing about having your files saved into iCloud instead would probably help with keeping things organized better but not much else really comes up from time-to-time while using these programs since they do what we need them too without any problems most times anyways :) Great product overall!! We use our program daily because its user friendly & makes everything easier than writing by hand each week/monthly newsletter /email update - saves us tons o paper work!