Smells like a surf wax I used to wear. The best part is how easy it is to use. It stays wet long enough to style differently than a competitor's lipstick I recently bought. The downside is that it doesn't hold up well. Depending on how you style your hair, this could be for you. Maybe I would try this brand with a stronger hold version. I have not confirmed this and have only seen it in a YouTube review of the product, but one of its ingredients has been linked to cancer. I had this in the back of my mind when using it and if I thought about using it further I would look into it more deeply. But I probably won't go ahead with it - it doesn't hold up the way I want it to and I don't like the smell. It's not "bad," but it's not what I want to smell like. Easy to rinse out, simply shampoo your hair at the end of the day.
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