I like that we can easily use it in our store to display information about our products and services, as well as other relevant content for customers. It is very easy to setup and configure, you just need some basic knowledge of computer programming (like HTML). The customer support is also great, they are always willing to help us with any questions or doubts we may have. There isn't anything i dislike at this time. We haven't found any problems using this product yet, however if there were something missing or could be improved then i'm sure they would take into consideration our feedback. For us, its benefit has been primarily allowing us to increase sales by displaying all of our available products in one place, which makes them more visible for potential customers.