The best thing about Loyalty CRM is its simplicity. The app is easy to use. It gives you an overview of all your customer's data and helps to find the customers who are loyal to your company. I have used the app for a very long time and I have not come across anything that I dislike about it. I would recommend this app to all those who want to track customer's loyalty. I am using the app to find the most loyal customers of my company. I have found many customers who are loyal to my company and I am using them as a marketing tool.