I like how it's easy for people to connect with each other by posting pictures, videos or links of their own content to be shared with others in an open social space. It is also very simple to create new communities within the platform. The UI could look much better but they do have some really good features already built-in. You can easily integrate it into other platforms as well. We are using it mostly to help our community build relationships outside of Facebook which has been extremely helpful thus far!