It's free! I like how simple it was for me to get going with this solution. The fact that there are so many options available makes sense because of its popularity in other areas outside just hosting websites (which would be awesome!). Some things require more work than others but overall an easy setup if you're familiar w/ your way around phpmyadmin or mysql databases. We have been able solve our need without having access to expensive services such as Amazon Web Services - which we used before servmask came along.