I like that it integrates well into our CMS (Drupal). It's fast! That is really all there is in terms of benefits so far as we've used this software since 2010 or 2011 - almost 7yrs now? We use CCK fields from Drupal 8 but haven't had any issues getting them working within CS7 yet either through custom code changes OR using their plugin system which seems easier than doing something similar ourselves. Our team has moved away from other solutions because they are slow/expensive or don’t integrate easily enough w/our existing tools & processes, etc., thus making new training / support necessary too. This tool does just what you'd expect when integrating your website data silos together seamlessly across platforms such as email marketing campaigns + CRMs = more effective customer engagement overall.