I like that it's easy to set up notifications in different channels (email/webhooks), but also how flexible they are with customizing them as well! It can be difficult at times figuring out what features you need or want, so communication is important when getting started with any new product / service. We've been able to use notifyfox without having our own email system - which was one of my main concerns going into this project. They have helped us setup everything we needed quickly & efficiently. The customer support has always responded super fast too!! Very happy client here :) Email marketing automation using web hooks + social media engagement through their API integration.We're managing all these platforms ourselves before implementing an automated solution from notifox. This helps save time by automating things instead of manually doing each channel separately. Our goal is to engage more people.