It has been very easy to build campaigns for both B2C &B2G markets with this tool, all you need are your adwords account details which can be easily created within few minutes of registering in their platform! I have seen only 1 or 2 minor hiccups while using them but overall they perform as per expectations from my side so far :) Highly recommended product by itself if one wants ease outta box approach alongwith automation featureAds are now showing up at front end quickly even when no content