I like that it can connect to almost any CRM or Salesforce, which is great for our business because we are able to leverage Salesforce data into a single unified view across all departments in an organization! If you have multiple connections with your email address list than this product would be helpful as well if it could pull from other databases of its own (such as LinkedIn) but overall good fit so far.
We use these integrations daily within sales team - tracking performance KPIsβ¦