I like that it's easy to use, makes sense for all business types (small or large) because you have multiple options of what information can be collected from your customers! The only downside is there could potentially not enough features compared with other programs out their as well if they are looking at getting more into this space/marketing world overall- but definitely worth checking them over before deciding whether its right fit!! This helps me see who my best contactors / clients wereβ¦