+ This is, so to speak, the flagship wireless keyboard of a very well-known brand. So, excellent build quality, (subjectively) excellent appearance, a lot of nice "chips".
+ The most noticeable of the "chips" is modularity. The digital block can be removed altogether, it can be rearranged to the left side.
+ Innovative super duper mega switches. Asus in promotional materials strongly emphasizes their response speed, durability and other advantages, but for me personally their incredible innovativeness is not quite obvious. But it is obvious that the switches are very quiet (I have a version with red switches) and there is practically no play on them (yes, even on space and shifts). The user experience is extremely pleasant, even after the high-quality mechanical keyboard that I previously had.
+ The backlight is very even, very bright at maximum and can be adjusted to your heart's content. If there are other components of the system unit with Asus Aura support, then the backlight can be synchronized with all these components, because the software is common. There is no need to install several software packages, everything is collected in one.
+ Every single key is programmable. Macros can be recorded on the fly.
+ Battery life is about a week with backlight, and this is in a fairly active mode (5-6 hours of games per day) + typing. More than 2 weeks went without illumination. For me this is more than enough. By the way, the Asus battery, without further ado, was taken from the line of their smartphones (the battery marking is CA456080G).
+ Rest for wrists and plugs of lateral contacts on magnets. They stick with a nice click.
+ Wired USB Type C connection, and yes, that's a plus. In 2022, it would be time already (hello Logitek). Now one wire is enough on the table, to which you can plug, for example, a telephone. The keyboard comes with 2 adapters that allow you to connect the keyboard to a regular USB.
+ Judging by the reviews, very low latency in both wired and wireless modes.