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Customer Analytics Review

2

Β·

Very good

Revainrating 4.5 out of 5Β Β 
RatingΒ 
4.5
Marketing, Customer Journey Analytics

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Description of Customer Analytics

Tool to generate & evaluate customer segments

Reviews

Global ratings 2
  • 5
    1
  • 4
    1
  • 3
    0
  • 2
    0
  • 1
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Type of review

Revainrating 4 out of 5

A great solution when it comes to identifying and tracking

It is an easy platform that any business can use. It provides insights for customers which are not available in other platforms. The tool also helps business owners create their own custom segmentations, which will help them understand their customer base. The interface of the platform could be better. I would suggest using this tool if you really want to know your customer base. We are solving our problem of understanding our customer base by using this tool. This is helping us identify our…

Pros
  • Also it has good documentation with examples so its very helpful when learning new things about R or Python programming languages as they both have similar syntaxes but different semantics (not sure exactly what semantic means)
Cons
  • Not much information regarding how one should go ahead setting up such environment

Revainrating 5 out of 5

Great solution and easy integration plus excellent customer service

I love that this tool gives me access into my customers' data without their consent or even knowing they have it! It's like having your own personal marketer in house, but with more objective measures of success than just clicks/conversions (which can be easily manipulated). Also great for internal marketing campaigns as well- not only does one get insights from all channels at once which is helpful when deciding how best spend time internally vs externally etc., also helps identify areas where

Pros
  • Easy integration
  • Great flexibility
  • Very intuitive interface &_dashboard experienceCons : Nothing really came across during initial testing period
Cons
  • Some disadvantages