Pros
- Easy setup with just clicking through screens, very quick loading speeds less lagging between clicks!Very easy interfaceGreat visualisation toolEasy filtersMultiple metrics including sales volume etc..Easeful reporting capabilitiesCan filter by customer groups too (not as simple but achievable)Wide selection ranges from small local retailers up until large brands like Amazon
Cons
- Not intuitive enough when using multiple dashboards
- Sometimes difficult interpreting results