I love that it allows me access from anywhere, not just my office! It's so easy even kids (and adults) could use this without any training or help at all - they're really smart about using apps like these now anyways with their smartphones/tablets! This has literally helped us make such an impact since we've been able to see where people are lost along each step of purchase process which helps guide what content is needed next as well how long someone spends within certain sections beforeβ¦