The Genesis SSP powered by Page Intelligence improves the performance of outstream video. The platform tests and selects one of multiple formats on the fly, adapting to how the user is consuming the content.
I like that it integrates with our CMS as well so we dont have any coding or setup required for this product - very easy! We can see what type/quality each visitor has before they get served up an ad but also if its being blocked from view because their browser doesnt support html5 ads etc (we currently use Adblock Plus). It's not perfect yet though there are some issues where you need more than 1 second between videos which makes no sense at all given HTML 5 supports seamless streaming without
Pros
Integration to existing website using PHP
Can track quality level per user, device & OS.
Works across major browsers including Android / iOS phones too when used via Cordova app wrapper instead
I like that it supports both HLS & MPEG-DASH with adaptive bitrate streaming for OTT distribution (HDS). It's easy integration into any existing CDN/content delivery network setup or cloud service provider such as Amazon Web Services using Cloud Front in my case. You can also use your own servers if you want but this will require more technical knowledge than what we have available at our organization. This was an issue when integrating directly from YouTube Live API which requires customβ¦
Pros
Very simple to integrate; built around AWS Lambda technology making easier implementation possible eases security compliance challenges too by being agnostic about where data resides hence reducing vendor lockin risk