I like that it integrates with our CMS as well so we dont have any coding or setup required for this product - very easy! We can see what type/quality each visitor has before they get served up an ad but also if its being blocked from view because their browser doesnt support html5 ads etc (we currently use Adblock Plus). It's not perfect yet though there are some issues where you need more than 1 second between videos which makes no sense at all given HTML 5 supports seamless streaming without buffering delay! But in general i think thats ok since most people will be viewing through mobile devices anyway?